A graduate of The Fashion Institute of Technology in New York City, Alicia has been involved in the retail industry since 1986. She enjoyed working in sales, management and buying in the fashion industry, until 1996 when Alicia undertook the challenge of hospital gift shop manager. During Alicia’s four years at Desert Samaritan Hospital Gift Shop in Mesa, Arizona, she impressively doubled the sales volume of the 475 square foot shop, and donated $680,000 to the Auxiliary. In 2001, Alicia brought her knowledge and expertise to Purchasing Power Plus and now to our new division, Retail Advantage Group!

Alicia is an integral part of our team. She keeps up to date on trends, the newest lines and the hottest vendors. Each edition of our newsletter, Network News, reflects her hard work. We appreciate Alicia’s hard work, dedication and terrific attitude.

Alicia enjoys yoga, reading, going to the movies, visiting New York City and taking in a Broadway play. Alicia now resides in beautiful Arizona.